Tag: FoodInnovation
Why shoppers are flipping food labels and choosing “less”
There’s a subtle shift happening in the way we shop for food, and it’s happening on the back of the pack. Where once “low-fat”, “sugar-free”, and “high-protein” claims dominated decision-making, more consumers are scanning product ingredient lists instead. They are looking for fewer ingredients, fewer additives and far less processing.
Functional foods and patent law – medicine or food?
As consumer demand shifts towards healthier lifestyles, the food industry is rapidly evolving beyond traditional nutrition. Diet trends such as keto, vegan and other wellness-focused regimes are driving investment into products that offer more than basic sustenance. These include functional beverages, plant-based alternatives, enhanced infant formulas and botanically enriched foods.
