Tag: Flow Communications

One of the most common social anxiety disorders is the fear of public speaking, or glossophobia. Most people would probably rather go head-to-head with a shark in the ocean than have to stand up and speak in front of 100 people in a room. Consequently, media interviews can be scary to navigate, but it is important to conquer your fears and ensure you get the most out of them when they do come around.

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for traditional, product or service-focused marketing is over. It has, in fact, been a no-go zone for a long time.

Change, like death and taxes, is inevitable, and the last couple of years of the COVID-19 pandemic have brought global changes inconceivable before. Meeting clients, friends and family online for a quick Zoom catch-up (I don’t think I’d ever attended a virtual meeting before COVID-19), working remotely (previously, that was almost unheard of, and only for the lucky few), and having to, if you’ll excuse the cliché, pivot to make yourself and your business relevant in this new world are just a few examples of change many of us have had to cope with.

Have your plans for a year-end event run away from you? It’s not too late to start planning. With remote working becoming the new normal, your team needs to connect and new employees need to feel included in the company culture.