Tag: Flow Communications

Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What’s more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don’t immediately grasp.

Looking for a job in the marketing industry can be daunting, but if you want to show that you can promote products and services on behalf of a brand, the first step is to demonstrate an ability to market yourself. What can you do to make sure your application gets noticed and you land an interview?

Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

Artificial intelligence (AI) has loomed large in our world recently. With it have come dire predictions of humanity’s impending doom – or at least, the end of our careers. But does AI want to do us in? Does it really have a dark side?

Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in an Artificial Intelligence’s work for today’s clever image-generation bots, which are offering a fun artistic outlet for some while others ponder the ethics of creating deep-fake images from scratch.

One of the most common social anxiety disorders is the fear of public speaking, or glossophobia. Most people would probably rather go head-to-head with a shark in the ocean than have to stand up and speak in front of 100 people in a room. Consequently, media interviews can be scary to navigate, but it is important to conquer your fears and ensure you get the most out of them when they do come around.

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for traditional, product or service-focused marketing is over. It has, in fact, been a no-go zone for a long time.

Change, like death and taxes, is inevitable, and the last couple of years of the COVID-19 pandemic have brought global changes inconceivable before. Meeting clients, friends and family online for a quick Zoom catch-up (I don’t think I’d ever attended a virtual meeting before COVID-19), working remotely (previously, that was almost unheard of, and only for the lucky few), and having to, if you’ll excuse the cliché, pivot to make yourself and your business relevant in this new world are just a few examples of change many of us have had to cope with.