Tag: Flow Communications

It is fair to argue that Artificial Intelligence (AI) has largely remained in an experimental phase over the past few years. However, the focus for 2026 will likely shift away from novelty. Instead, organisations will prioritise real-world applications. Many analysts now view these developments as part of broader AI trends that will shape how companies operate.

Along with the rest of the world, Africa is using artificial intelligence (AI) to crunch large datasets, boost productivity, improve customer relations and even save lives. Africa is harnessing AI power to reshape industries and communities. The benefits AI is expected to bring to the world are enormous.

Getting Google’s “AI Overviews” to highlight your site comes down to three things: the organic strength of your website, the way you label your page and the way you structure your copy. Did you feel that was an abrupt start to an article? Well, buckle up. That style mirrors the kind of writing Google’s AI Overviews might favour.

When it comes to online searches, these days people and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube. Brand marketers should be changing their tack to follow these consumers, shifting their chief efforts from website Search Engine Optimisation (SEO), to ensuring their social media is visible online. 

Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What’s more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don’t immediately grasp.

Looking for a job in the marketing industry can be daunting, but if you want to show that you can promote products and services on behalf of a brand, the first step is to demonstrate an ability to market yourself. What can you do to make sure your application gets noticed and you land an interview?

Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

Artificial intelligence (AI) has loomed large in our world recently. With it have come dire predictions of humanity’s impending doom – or at least, the end of our careers. But does AI want to do us in? Does it really have a dark side?

Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in an Artificial Intelligence’s work for today’s clever image-generation bots, which are offering a fun artistic outlet for some while others ponder the ethics of creating deep-fake images from scratch.