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Strategy harmonisation for sustainable SME growth

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In the landscape of South Africa's corporate engagement within rural and peri-urban communities, a recurring narrative persists: a bias towards non-core Enterprise and Supplier Development (ESD) programmes and interventions overshadows the essential need for holistic, forward-thinking ESD strategies to boost small business growth.

Inside or outside? The strategic value of outsourcing

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Outsourcing is more than just catching an expert by the digital tail and swinging them into the enterprise, it’s a strategic investment into a long-term collaboration. Outsourcing essential business operations across multiple departments and functions has proven its strategic value as service providers refine their offerings and enterprises adapt their use cases and perceptions.

Unleashing the power of the cloud

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Moving to the cloud is essential. Businesses that don’t move to the cloud can, to some degree, add complicated layers to their legacy systems in an effort to keep up with the times, but eventually, they will be forced to make the move.

Artificial Intelligence & primary education

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Artificial Intelligence (AI) is here to stay and is disrupting every industry, from accounting to interior design and, of course, education. AI is part of learners’ present and future and it’s important that educators guide them in using it responsibly and with confidence.

Building a strong personal brand in the digital age

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The world we live in has become a hyper-connected world, a strong personal brand is not just a nice-to-have; it’s an essential tool for professional growth and success. As the digital landscape continues to evolve, the way we present ourselves online can significantly impact our career opportunities, networking potential, and overall professional credibility.

Angry birds, audio and ad spend – the rise of the...

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Who would have guessed that a couple of angry birds with superpowers would have gained such a cult-like following, amassing five billion downloads by 2022 (more than both Instagram and WhatsApp), spurring a movie and even a sequel, and earning fans like Angelina Jolie and David Cameron?

Making newsletters pack more punch

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Whatever your marketing goals, newsletters are an excellent way to gain and retain customers, or convert existing subscribers into customers. Do you have a newsletter strategy in place? If not, it’s time to consider the power of a well-planned marketing email newsletter.

Embracing a distributed world of work

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The normalisation of a distributed workforce has seen some companies fall short when it comes to maintaining effective communications with their employees. Engagement between workers was always taken for granted in traditional office environments.

Hybrid, but how? Confusion around the most asked office question this...

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The hybrid worker of 2023 is recognised as very different from the pre-pandemic office worker - but how to manage the hybrid workspace is the number one question asked of. How to get the hybrid work model right is causing confusion in South African workplaces this year.

Tips to plan and execute a digital marketing campaign

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Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

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