Tag: DUO Marketing + Communications

Disruption and increased efficiency, at an almost exponential scale, are changing the very foundations of economies. Technology businesses face as much opportunity as they do competition. As a consequence, technology companies need a strong public relations (PR) strategy. This strategy should boost awareness, differentiate, and amplify their credibility. However, choosing the right PR agency is crucial. In an industry as dynamic as tech, businesses should engage specialists. It’s not easy to choose an agency. 

Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media.

ChatGPT has conjured up feelings of dread and excitement, depending on who one speaks to, precisely because it has brought home just how far machine learning and artificial intelligence (AI) has come. Despite very real risks, AI presents exciting opportunities for marketing communications professionals.

During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services.