Tag: disinformation

Deepfakes are no longer science fiction. They are a real and growing business risk. We have released our latest white paper, The Surge of Deepfake Cyber Threats. The report uncovers how AI-driven digital impersonations defraud companies, spread disinformation, and compromise brand trust.

Audience distrust, marketing integration, and AI innovation shape Public Relations' (PR) future. The rise of influencer relations adds to its growing importance. The media and marketing industry has changed rapidly in recent years. PR professionals now integrate more with marketing, content, and data analytics.

In 2025, the business world will transform rapidly due to exciting advancements in technology. Artificial Intelligence (AI) will lead this charge, introducing groundbreaking trends that redefine IT strategies.

Legislative frameworks for artificial intelligence (AI) highlights the critical need for regulations to ensure ethical and responsible AI development. AI adoption has increased significantly in recent years. In 2018, companies using AI allocated only 5% of their digital budgets to it.

Our 2025 cybersecurity predictions, developed by a team of global industry experts, highlight critical trends shaping the cyber threat landscape. In 2024, cyber threats escalated at an unprecedented pace, driven largely by the rapid adoption and evolution of Artificial Intelligence (AI) tools.

Consumers are familiar with phishing emails, fraudulent SMS messages and social media scams. However, the scale and complexity of cyberattacks on critical sectors far exceed these relatively simple threats. Entire industries and governmental bodies face increasingly sophisticated attacks. These attacks can cripple essential services, cause significant economic damage and compromise sensitive data on a massive scale.

Artificial Intelligence (AI) offers unprecedented opportunities for growth and innovation but also presents significant challenges and risks, especially concerning human rights and corporate governance.

In a 1745 English judgment Lord Hardwicke stated, “The judges and sages of the law have laid it down that there is but one...

Freedom comes with responsibility. To be free (to have the power and right to act, speak and think as we wish), is to be responsible for the freedom of others. Freedom means respect for those who are also living free. It asks us to stand up and be accountable. But can Artificial Intelligence (AI) be accountable when even we, as humans, can find this challenging?