Tag: digital platforms
Tips to plan and execute a digital marketing campaign
Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.
Digital platforms ‘can reduce critical medical errors’
Greater adoption of digital platforms and strengthening the digital healthcare ecosystem will significantly reduce medical and drug errors in both the private and public healthcare sectors, leading to improved patient outcomes and lower healthcare costs.
The state of media inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the 'cost of living' topic and how it affects inflation in the media industry.
Businesses being scammed to make upfront payments
As Small and Medium Enterprises (SMEs) increasingly migrate to digital channels, fraudsters have taken advantage of the opportunity to revive the old Advanced Fee Fraud (419 scam), duping businesses to make upfront payments for good and services, without the intention to deliver, or pay sums of monies, in advance, to facilitate the payment of loans or promised funds.
How regulated industries are getting results from digital marketing
Consumers are changing - they have less time, aren't brand loyal, are more socially and environmentally conscious, and prefer experiences over products. According to a Deloitte study, these changes are a result of climate change, economic constraints and increasing competitive options.
Reinventing supply chains with digital platforms
It is time for the many pockets of digital progress to give way to digital transformation. Approximately three in five Chief Supply Chain Officers (CSCOs) are not only investing in digital solutions, but already scaling them – and surprisingly doing so rapidly enough to surpass other business functions.
Customer expectations require a digitally-led insurance approach
As technology evolves, people are not only comfortable with a digital environment but have also embraced an always on-mobile lifestyle. They now demand a seamless customer experience from their service providers across all engagement channels.
New tech initiative to ‘revolutionise’ SA’s travel and tourism sector
South Africa’s Tourism Minister Mr. Derek Hanekom launched Jurni, an innovative public-private venture that will revolutionise and transform South Africa’s travel and tourism industry. A first-of-its-kind travel and tourism data management company, Jurni will deliver unbiased, consolidated and comprehensive tourism data that will equip tourism businesses with valuable insights to inform their business strategies.




























