Tag: digital marketing

Despite the global shift to digital marketing and mobile platforms, the unique African retail environment will rely on in-store experiences to drive sales for the foreseeable future. While retailers on the continent might be tempted to simply adopt best practices from the United States and the United Kingdom, those more developed markets do not have the same obstacles that exist locally.

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.

Anyone who has worked in marketing for more than a decade will agree that we’ve entered a Golden Age of information. We know more about our consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online.

During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and Digital Marketing Services.

The EU’s General Data Protection Regulation (GDPR) officially came into force on 25 May, followed by its local cousin, POPIA in the second or third quarter of the year. You may be feeling this already – who hasn’t received a flood of Privacy Policy and Data Protection Policy updates from around the world. Both GDPR and POPIA are set to dramatically change the way South African organisations do business – especially how personal data is handled and stored.

Mike Jones | Strategic Planning Director | NATIVE VML | mike@native.co.za | https://www.vml.com/native-vml/ | In many ways technology has brought about some growing pains to the...