Tag: digital marketing

Social influencers in South Africa must declare all income, including non-monetary compensation, as clarified by the South African Revenue Service (SARS)! On 5 September 2025, SARS issued a media release. It stated its zero-tolerance position regarding social influencers and undeclared income.

Traditional marketing channels such as call centres, SMSs and emails are being put on mute by consumers. Many people feel fatigued by the constant and incessant marketing spam they experience every day. There is no logical reason for businesses to continue hammering the dead horse of traditional marketing channels.

Today’s marketers, particularly those working with SMEs, are finding that long-term gains often disappear in the pursuit of undefined "vanity metrics". These metrics are not moving the needle in ways that align with real returns on investment. The world has changed. As a result, marketing must change, too.

Small business owner wellbeing is essential for sustaining growth, balancing challenges, and achieving long-term success in today’s competitive environment. Wellbeing is a key factor in business growth and success, especially for entrepreneurs navigating the often lonely path of self-employment.

One of the least known facts about live auctions is the ability of auctioneers’ to “read the room” and determine who the main bidders are while gauging bidders’ triggers that will help them to secure the items they want at a price they are prepared to pay.

It is no secret to everyday consumers and industry professionals that South Africa’s retail industry has faced many obstacles throughout the years. Between the rise in load shedding hours, the extended economic effects of the COVID-19 pandemic, poor infrastructure, inflation, constrained consumer spending and unemployment, SA’s retail giants have certainly had to overcome some tough challenges.

In recent years, market uncertainty has become the norm, leaving most investors actively searching for opportunities that offer them stability and long-term growth potential while limiting volatility in the face of constantly shifting economic sands. Against this backdrop, the luxury goods sector has emerged as a compelling investment opportunity for investors.

For jobs to be created, new industries need to be created and for that, you need people. A unique opportunity for job creation is emerging with the rise of artificial intelligence (AI), which is set to not only become a new growth area of its own but will also upend innumerable existing industries.

In the dynamic world of digital marketing, generating quality leads is the lifeblood of any successful campaign. As a digital marketer, your ability to generate leads effectively can add massive value to your client’s business. To help you achieve this there are four proven strategies to supercharge your lead generation efforts.

From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, we’ve seen a flurry of digital advances and innovation over the past five years. While some technologies such as virtual reality and NFTs still seem to loom far on the horizon, one heavily hyped tech that has broken through into the mainstream is artificial intelligence (AI).