Tag: design innovation

Often people talk of innovation as a one step idea-creating process that continues forever. But there are three building blocks to innovation. The idea creation or ideating and creating is only the beginning, with designing and killing ideas and lastly scaling as the other two parts.

The next three years do not look like the new normal they look like the never normal. It is not a pessimistic way of describing it but a realistic way, and it means that we need to think long and hard about planning and strategy and execution. There will be a lot of strategic thinking wastage over the next three years, and in our view, we cannot spend enough time studying how people are thinking and how they are reacting to the Coronavirus Covid-19 pandemic, the economy, and technology.