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As companies increasingly invest in new technologies, one thing is clear: technology is everywhere, but value is not. The return on investment (ROI) is not as expected. According to new research that we have released, today’s business leaders are deploying new technologies in pockets, or silos without effectively scaling them across the organisation to realise the full benefits.
Businesses must release new, exciting digital experiences and products at higher velocities than ever before to remain relevant and continue to increase their share of wallet in this brave new world which we refer to as the post-digital era. This unprecedented pace of innovation has several unintended consequences, which, if not purposefully addressed, can erode trust and alienate customers.