Tag: data visualisation

Are your data dashboards delivering real value for your business, or are they just smoke and mirrors? You can assess this vital e-commerce supply chain component by following these tips. Almost all studies reveal that 90% of information reaches the brain visually. As a result, data visualisation has become crucial for e-commerce business intelligence.

According to McKinsey Digital, a new device connects to the internet every 127 seconds. And by the end of 2022, the world had over 18 billion active Internet of Things (IoT) devices, reports Ericsson. Yet, the 'IoT' buzzword belongs in the past, as today, we can call it 'business as usual'. Monitoring machines, infrastructure and their processes are now as important as being connected.

Traditionally, cybersecurity entailed a reactive approach where organisations used learnings from previous compromises to improve their defences. With technology evolving and people embracing the likes of mobile wallets, banking apps, and other solutions to manage transactions, businesses must rethink how best to bolster anti-fraud mechanisms. The answer lies in artificial intelligence (AI).

2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk not worth taking. While it presented challenges, 2020 shaped and solidified new forms of communication that brands must be cognisant of, leading into 2021.

One of the great things about digital marketing is the ability to track and measure all your efforts across all channels and in immense detail. It is also one of the dangers. Marketing leaders should be wary of a bottom-up approach to measurement, which could leave them with a skewed view of their efforts - often at the expense of business performance. 

Digital marketers need to be on their toes this year as a range of new tech tools takes hold and consumer behaviour moves ever faster towards instant communication and results.