Tag: data monetisation

If you’re a retailer, marketplace or e-commerce platform, you could be sitting on an untapped revenue stream – your first-party data. Brands are willing to pay for access to your audience, and with the right approach, you can turn that data into a powerful, scalable revenue channel.

Data is immensely valuable to all organisations, a significant resource for the digital economy and the ‘cornerstone of our EU industrial competitiveness,’ says the European Commission. But its value is determined by how it can be protected and used by those who own it.

Retailers are transforming their digital capabilities to attract new customers and stay competitive in a rapidly evolving industry. The global pandemic has shown us the importance of being able to quickly shift with changes in the environment, for example, enabling contactless payments, supporting a remote workforce, and pivoting to entirely new business models.

The media landscape continues to shift, with consumer expectations driving innovation and new players disrupting traditional ways of broadcasting. Modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action1.