Tag: CustomerEngagement
Outdoor Wi-Fi – turning connectivity into customer intelligence
Outdoor Wi-Fi is no longer as simple as getting a signal outside. It has become an entry point for customer loyalty and engagement. It also creates a connection that extends beyond the moment into data, insights, and innovation. The outdoor Wi-Fi market is expected to reach $13.34 billion by 2031, says Mordor Intelligence. However, the most revealing figure lies beneath that projection: Wi-Fi analytics.
Listening and understanding – AI fails with flawed data
What are the many AI voice bots about to help companies with customer engagement actually going to say? For all the hype and buzzwords around Artificial Intelligence (AI), what really counts is everything behind the voice. Ultimately, customers expect AI that actually listens.
SMEs should prioritise visibility over discounts Black Friday
As the world prepares for another Black Friday on 28 November, South African small and medium enterprises (SMEs) have a golden opportunity. They can stand out from big brands by offering value-driven, authentic alternatives. SMEs should prioritise visibility over discounts during this period to connect with their communities and build brand awareness.
