Tag: customer retention

In today's ever-evolving marketing landscape, where digital strategies often dominate the conversation, one element continues to stand the test of time - that of branded merchandise. International research shows that this steadfast pillar of modern marketing, commonly known as promotional products, has remained a powerhouse in successful campaigns for decades.

It’s time for Small and Medium Enterprises (SMEs) to recognise that using data and analytics is not as scary or expensive as they may think - and that the benefits can be significant.

The need for trust within the banking sector has, in recent years, never been more important than it is today. Recent times have seen the South African banking public being exposed to news of bank failures elsewhere and if that was not enough worry for the consumers, their stresses are further aggravated by their inability to meet their repayment obligations to their creditors brought about by the rising global cost of living crisis and the ongoing energy crisis.

Understanding trends in any given field helps businesses understand what conversations are happening in the industry broadly and likely strategic topics for their competitors. In other words, if everyone else is talking about a new technology and how it impacts business operations, why aren’t we?

Businesses of all sizes can agree that customers no longer buy just a product or service. More than ever, the modern customer journey reflects the need for and investment in a positive experience. Today’s customers have higher expectations and no longer see online and offline shopping as distinct experiences. So, if businesses are largely geared towards customer satisfaction and retention, connecting with them in ways that matter is paramount.

Recently, I wrote about what I would tell my 26-year-old self. This piece was well-received because it resonated with many people. You see, hindsight is 20/20, and so the ability to have access to some wisdom that comes with age is priceless.

Being an entrepreneur is no easy feat, but with a clear plan, passion and hard work – a lot is possible. As we enter Entrepreneurship Month, we speak to entrepreneurs from different fields and industries about their success and ask them their key tips on achieving greatness!

Leaked documents detailing the forthcoming launch of ‘Project Fela’ – a new marketplace with its own membership programme owned by Amazon – has prompted much industry speculation and debate around the role that competition plays in sector development.

The future is never set in stone, but it may be paved by technology. The International Monetary Fund (IMF) recently forecast that growth of the global economy will slow to 3.2% this year, down from 6.1% in 2021, and to an even lower 2.9% in 2023. This can be attributed to lasting effects of the pandemic, fallouts from the Ukraine-Russian conflict, skyrocketing inflation, and rising food and energy prices.

MultiChoice Group (MCG, or the group), Africa’s leading entertainment company, delivered steady margins for the year ended 31 March 2022 (FY22). Reduced losses in the Rest of Africa (RoA), a rebound in advertising revenues and a continued focus on cost containment enabled us to absorb the R1.1 billion impact of a normalisation in content costs as live sport returned and we resumed our local content production post the COVID-19 lockdowns.