Tag: customer relationship

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.

The fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their needs is an existential problem. No matter the industry, customer data and insights are vital to helping deliver meaningful experiences, create strong engagement and achieve customer satisfaction.

Businesses and consumers alike have had to weather several shocks over the past two years. In this article, I advise how businesses can make 2022 a year for rebuilding and taking advantage of new opportunities. During 2020, 42% of small businesses closed during lockdown, according to financier FinFind.

Legacy and cloud-native tech can complement each other for a more productive business and happier customers. For financial services firms and insurers, the customer relationship is built on trust earned over many years. In turn, these businesses have to be able to trust their foundational IT systems to deliver the requisite uptime, performance, and security.

Digital self service should be a no-brainer for any organisation operating in today’s business environment. It is, after all, what customers want. Research shows that more than two-thirds of customers prefer self-service over talking to a customer representative.

Ideas that begin as lockdown coping strategies can also revolutionise your business. As any South African business person will tell you, the COVID-19 pandemic has been a stressful time to be running a company. However, as we have worked to mitigate the effects of COVID-19, we have also gained a glimpse of what the future of business might look like. It is an exciting prospect.

We’ve all heard it before: Never skip breakfast! From the nutrition experts to our colleagues over morning coffee, we hear that we need to Get it All this morning so that we can Have It All today.