Tag: customer behaviour

In this digital age, big data is no longer just a trendy term. Businesses of all sizes are pouring resources into big data projects to make smarter decisions, deliver personalised customer experiences, and accelerate innovation.

Achieving visibility and memorability in a world where people are bombarded with adverts, messages and constant distractions is challenging, but not impossible. Strategic design thinking can provide the framework that brands have been searching for - the framework that will allow them to understand their target audiences and discover how to reach them at exactly the right time, in the right place.

As technologies continue to evolve, digital signage now seamlessly integrates into the everyday lives of consumers and brands. The integration of digital signage into consumers’ lives in the retail and Quick-Service Restaurant (QSR) sectors, in particular, has resulted in digital signage trends often times mirroring the concerns and changes that are important to consumers, making for a more efficient brand-consumer relationship with reliability and consistency being the key focus.

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.

The face of retail is evolving, with many retailers realising that in the post-pandemic climate, simply having an online and physical presence is not enough. This is backed by research which shows that multi-channel shoppers spend 82% more per transaction than shoppers who only spend in-store.

Super apps, banking-as-a-service, behavioural banking and cyber security. These are just a few of the trends that promise to make the future of banking fast, frictionless, and personalised. The increasing prevalence of smartphones means that billions now have an entire banking system in their pockets.

Based on our 2020 experience, new year predictions may seem like a game of make-believe. But predictions are one thing, trends are another. We share technology insights into 2021 based on emerging trends. COVID-19 shocked all businesses last year. However, enterprises are becoming used to the new normal and digitisation should return to previous levels of growth in 2021.

As technology evolves, people are not only comfortable with a digital environment but have also embraced an always on-mobile lifestyle. They now demand a seamless customer experience from their service providers across all engagement channels.

Turning company data into an asset is critical, it gives business leaders unprecedented insights. Data offers numerous opportunities across all industries, from healthcare to manufacturing to financial services, to name only a few. Most companies own loads of data and for it to be useful, it is imperative that they ensure that it is clean data.

The world is driven by data. It’s an instant world, where customers can make or break a business and the insights derived from data is the only thing that gives companies any indication of how to satisfy their markets.