Tag: customer behaviour

In Kenya's competitive banking and finance sector, converting customer interactions into successful transactions is critical. Financial institutions aim to distinguish themselves through this strategy. With the country’s rapidly expanding mobile penetration, there is a need for innovative communication strategies.

As artificial intelligence (AI) continues to supercharge every aspect of business and society, South Africa stands at a critical juncture. Rather than fearing job displacement, we can harness AI to drive widespread growth and prosperity. By fostering local innovation, investing in AI education, and creating a conducive regulatory environment, we can empower citizens and businesses alike.

The telecom industry stands at a critical juncture as it navigates the convergence of emerging technology against a fast-changing business landscape and ever-evolving consumer expectations. Artificial Intelligence (AI) is revolutionising the telecom industry, and we are at the forefront – helping to drive revenue growth by simplifying, modernising and automating Communications Service Providers' (CSPs) business operations.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).

In an era dominated by technology and data, the hospitality industry stands at the crossroads of transformation. Leveraging data and embracing digital innovations are becoming imperative for hotels to deliver exceptional guest experiences and stay competitive.

Let’s not pretend! Times are tough! A flailing economy, escalating costs, load shedding, geopolitical tensions and elections coming up in 2024 - to name a few challenges. So how do we keep our heads down and our businesses afloat? Often, the same strategies that help achieve success during ‘easier’ years still largely apply – albeit with a heightened focus.

Spurred on by unpredictable market trends, changing customer behaviours, and the rise of e-commerce, businesses are having to redefine their operations. One industry in particular feeling the weight of this change is retail.

Auto insurance is leading the charge with the adoption of dynamic pricing, which entails developing policies that are more cost-effective for low-risk customers and using a different premium model for high-risk policyholders. There is significant potential for life and health insurers to capitalise on this momentum and embrace this model within subsets of their product offerings.

In this digital age, big data is no longer just a trendy term. Businesses of all sizes are pouring resources into big data projects to make smarter decisions, deliver personalised customer experiences, and accelerate innovation.