Tag: creativity

Attracting, developing, and engaging a diverse pipeline of young talent is vital to the future of any organisation. This involves building a team with a wide spectrum of skills and professional backgrounds who can come up with more creative solutions to the everyday challenges faced in the workplace.

Businesses have been through a lot in the last 18 months. As we near the end of 2021, a year that has put many to the test, it is useful to pause and reflect on lessons learned that might be applied in the new year. There are numerous advantages to reflecting on what worked and what did not.

Demystifying innovation is trying to break it into what we see are the building blocks of getting from creating ideas to realising the value of innovation. There are three parts to it, and these are not necessarily sequential – ideating and shaping, designing and killing ideas and lastly scaling.

Humans create ideas and technology helps us share them. Finding a team that can marry the two, will give any brand a competitive edge. The human behind the tech always has to ensure that their ideas are culturally relevant to the audience and that the tech used is accessible to their market.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin Meyer, he will explore his leadership philosophy - which begins by rejecting the accepted beliefs under which most companies operate - and how it plays out in practice at Netflix.

The act of creation is a human being’s primal superpower. We don’t fly, and yet we do. We made that possible. We don’t breathe underwater, and yet we do. We can’t walk on the moon and yet we have. We can’t deflect the coronavirus and yet I have every faith we will.

Organisations looking for growth in 2020 and beyond should question long-standing beliefs about business growth in favour of fresh new beliefs and behaviours. This is the outcome of the most comprehensive global study ever done, spanning 73 countries, interviews with 500 senior executives, 1,500 online survey contributions, and artificial intelligence analysis of over 3,500 pieces of literature

When you imagine attending a business conference, there is a certain expectation that comes with it. Typically, it involves being cocooned in a stark white space or darkened room, rows of chairs, and a projector pointing at a pull-down screen.

As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn’t have the same emotional connection that you have to your work.

Conflict is a reality in the working environment, and if dealt with successfully, it can result in creative and inspired solutions, stronger relationships and progressive development.