Tag: corporate communication
LinkedIn growth among brands – from routine to strategy
For years, LinkedIn carried the aura of a digital name tag. It was present, but it largely stayed out of the spotlight. Now, in South Africa, corporate engagement with LinkedIn has moved beyond routine activity and into strategic intent. The new SA Social Media Landscape Report 2025, we produced, in partnership with brand intelligence company Ornico, reveals a sharp shift.
Greenwashing – how companies mislead consumers with false environmental claims
Companies and producers have in recent years come under increased pressure to run their operations in an environmentally responsible way - both from a legal and ethical standpoint. Whilst this is undoubtedly something to be lauded, it has sadly also given rise to a practice known as greenwashing.
These business travel changes are likely to last post-COVID-19
COVID-19 has changed a lot of things – including the way that companies and employees approach business travel. Just over a year since COVID-19 made its presence known in South Africa, it would seem as though some of these changes are fleeting, while others are here to stay.
Have you heard? We really miss office gossip
Did you hear? Gossip, whispered conversation, speculation and half truths that once flowed through the workplace, has all but vanished in our new network of home offices. But while it might seem like a good thing as gossip is often damaging, the truth is it is one the things we miss most about the workplace.
e-Commerce – South Africa’s new frontier
The rise of e-commerce in the country over the past year may have been driven by the pandemic, but it was long overdue. It is worth noting that South Africa was arguably too slow in initially adopting e-commerce, chiefly because it appeared focused on the niche upper end of the market. Thus, many retailers did not view it as a necessity.
