Tag: conversion rate

Most enterprises prefer working with partners that provide an integrated media and creative offering when revamping or building a website. They seek this solution from either a single agency or two agencies working in a close collaborative relationship.

Artificial intelligence (AI) and other tech are fast becoming the biggest sales enablers on the block. Sales is a pressure game. You’re juggling leads, chasing targets, and dealing with the endless cycle of follow-ups. But high-performers don’t just work harder - they work smarter by leveraging tech that delivers results.

Third-party cookies – a source of contention for brands and marketing teams since Google first announced that it would be phasing them out on Google Chrome as part of its strategy to resolve ‘competition concerns’ and prioritise consumer privacy. As of January 2024, Google was already restricting their use on some sites with the goal of eliminating them completely by the end of the year. Until last week, when the company announced that it would not be deprecating third-party cookies.  

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.

The face of retail is evolving, with many retailers realising that in the post-pandemic climate, simply having an online and physical presence is not enough. This is backed by research which shows that multi-channel shoppers spend 82% more per transaction than shoppers who only spend in-store.

The media landscape continues to shift, with consumer expectations driving innovation and new players disrupting traditional ways of broadcasting. Modern consumers now also connect with brands at an average of four to six touchpoints and they migrate from traditional platforms to digital devices to generate deeper insights before they take the desired action1.