Tag: consumer sentiment
Refocusing CX in 2024 – key areas
In today’s rapidly evolving market, customer experience (CX) is a battleground for companies vying to secure a competitive edge. Globally, evidence of the unequivocal correlation between CX and a company’s financial performance is widely understood.
REPORT | Shoppers enticed by well-priced offers but let down by...
South African retailers have successfully driven positive consumer perceptions through special offers and affordable product promotions, but their customer service capabilities are leaving much to be desired. This is according to the South African Retail Sentiment Index, conducted by DataEQ in collaboration with us.
The connection between mind and money – how debt can hurt...
In a world where we face mounting financial pressure, it becomes increasingly difficult to stick to the confines of our budget and keep our spending in order. Rising interest and inflation combined with skyrocketing fuel costs have knocked the finances of South Africans, leading to a rise in debt as consumers increasingly turn to credit to make ends meet.
Strategies that keep consumers coming back for more
The retail sector is under increasing pressure as consumers have shrinking disposable income in a strained economy. Maintaining share of wallet is critical. Relying solely on a push route to market strategy from manufacturers into retailers is not enough to get consumers buying products.
