Tag: consumer preference

The pivotal role of digital accessibility for goods and services has become abundantly clear over the past few years. The global economy, now more than ever, relies on the seamless flow of transactions across borders. Whether it involves individuals, businesses, or financial institutions spanning different countries, the realm of cross-border payments has taken center stage in our interconnected world.

Generation Z, born between the late 1990s and early 2010s, is moving into the workforce and becoming one of the most influential consumer demographics. Retailers will need to adjust their strategies if they are to remain relevant for this highly educated, socially aware and digitally connected cohort.

Adtech organisations sit at the very edge of innovation and the evolution of marketing. Artificial intelligence (AI), machine learning, the rise of data alongside the demise of the third-party cookie, have reimagined contextual messaging, creativity, and campaigns at scale.

Recent research into the South African payments industry has revealed that there is a clear trajectory towards the adoption of electronic payments. This transition not only reflects evolving consumer preferences but also presents promising opportunities for all stakeholders within the ecosystem.

Geographic information systems (GIS) are transforming banking by integrating location-based insights with customer relationship management (CRM) tools. New technologies are rapidly reshaping the banking sector, signalling a shift from traditional, branch-centric models to a more data-driven, customer-centric approach.

Today’s home and personal care (HPC) encompasses a wide range of products that include shampoo, soaps, cosmetics, cleaning agents and so forth. Like its other counterparts within the consumer packaged goods (CPG) industry, HPC also requires supply chain traceability to verify origin, movement, and handling of raw materials, components, and finished product.

Study shows more than 85% of surveyed South African shoppers say retailers need to get better at giving them the products, service and experience they want. South Africans surveyed form part of a study of over 30,000 global online consumers from 18 countries. 

The term ‘customer engagement’ is arguably one of the biggest buzzwords in today’s business landscape. It's so widely used that when many people hear the phrase, they interpret it as a checkbox item. It is, however, an ongoing crucial relationship between a company and its customers, which is determined by the customer’s preferences and behaviour.

Chief executives at leading grocery retailer and consumer goods companies see supply chain visibility and personalisation as key drivers of growth, according to a new joint research paper we released together with PwC. The report interviewed 16 leaders from the consumer goods industry and identified what they envisioned for the future.