Tag: consumer data

With consumers increasingly aware of both the value of their data and of the threats to it, it’s never been more crucial for business leaders to respect user privacy. The South Africa’s Information Regulator has stated that local companies report at least 100 cyber security breaches every month.

In today's ever-evolving digital landscape, the concept of consumer consent has taken centre stage for companies. Gone are the days when consent was assumed; today, the control is firmly in the hands of the consumer. For those companies who handle consumer data, consent has to be a priority.

Whether through augmented reality (AR) or virtual reality (VR) – the reality is that the future of shopping is blended and immersive and will harness innovative digital tools by creating immersive experiences to reel in, and keep customers engaged and shopping for more.

Over the past five years, artificial intelligence (AI) and machine learning in marketing have come a long way. Yet many marketers who are using today’s programmatic and social platforms to reach their audience are not exploiting the full power of the algorithms these platforms can offer or the vast amounts of consumer data they collect.

For most brands and marketers, keeping ahead of an ever-evolving digital privacy landscape is a major challenge. Not only are governments and regulators constantly amending data protection laws, but digital platform companies also often change their rules to offer consumers better control over their data or, in a more cynical view, to tighten their control over the consumer data they hold within their walled gardens.

Globally, executives have woken up to the fact that we now find ourselves in an evolved marketplace where customer experience (CX) has emerged as the key driver of sustainable business growth. In fact, a study we commissioned, Expectations Vs Experience: The Good, The Bad, The Opportunity, indicates that a mere one-point increase in experience scores can translate into millions of dollars of annual revenue (the 'good'). 

It is commonly understood that security – or specifically cybersecurity in the modern-day organisation – is everyone’s responsibility, but what does that mean?In the same way as fiscal discipline is managed today, security can and should be connected to the very fabric of the business.

With the Protection of Personal Information Act (POPIA) planned to commence imminently, the way direct marketing is carried out and received by South African consumers is set to shift.

As digital transformation continues to evolve the business landscape, the market remains fiercely competitive for businesses and brands – especially when it comes to customer loyalty and retention. One industry where this rings especially true is aviation, where customers’ requirements for on-demand access to expert airline consultants must be met through a variety of channels when navigating their travel experience.