Tag: consumer attention

Who would have guessed that a couple of angry birds with superpowers would have gained such a cult-like following, amassing five billion downloads by 2022 (more than both Instagram and WhatsApp), spurring a movie and even a sequel, and earning fans like Angelina Jolie and David Cameron?

“He has all the attention span of a goldfish!” For ages, goldfish – known for their nine-second attention spans – have been used as a not-so-kind metaphor to describe someone who has a limited ability to focus on something at any given time.

Luxury fashion and pop culture have shared an inseparable bond for decades, and in 2023, two remarkable examples have captured the spotlight – namely Jane Birkin and Pharrell Williams. Celebrity collaborations result in limited-edition pieces that become highly sought-after collectors' items while adding to the celebrity’s legacy that they leave behind.

Companies and producers have in recent years come under increased pressure to run their operations in an environmentally responsible way - both from a legal and ethical standpoint. Whilst this is undoubtedly something to be lauded, it has sadly also given rise to a practice known as greenwashing.

The time you will take to read this opening sentence is about how long a brand has to grab a consumer's attention, which is why breaking the attention convention in a world evolving at breakneck speed is vital.