Tag: communications
Generative AI transforming ERP systems
As the hype around artificial intelligence (AI), and more particularly, Generative AI, continues to grow, manufacturers must assess the benefits of adopting this cutting-edge technology into their platforms and processes. Similar to the innovation in cloud technology, the closer AI is to a business’s processes, the more transformative it will be.
Why storytelling ethics matter, especially in Africa
Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What’s more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don’t immediately grasp.
Change Management – navigating communication pitfalls
Change Management is often overlooked as a discipline that helps to ensure organisational change gains traction and is adopted by the employees it impacts. One of the simplest tools available to organisations is communication, however it is often underutilised or incorrectly implemented.
AI chatbots – communications superpower or weapon of mass destruction?
ChatGPT has conjured up feelings of dread and excitement, depending on who one speaks to, precisely because it has brought home just how far machine learning and artificial intelligence (AI) has come. Despite very real risks, AI presents exciting opportunities for marketing communications professionals.
