Tag: communication strategy

Brands taking communications entirely in-house may see short-term financial benefits, but long-term drawbacks are significant. The communications agency I have led for almost eight years is unusual in retaining clients for extended periods. Occasionally, we lose an account.

In the dynamic landscape of small businesses, effective communication stands as a cornerstone for success. It’s not merely about exchanging information but fostering relationships, aligning goals and driving growth.

In a country as diverse as South Africa, with its rich tapestry of languages and cultures, the importance of speaking to audiences in their own language cannot be overstated. Cultural diversity is not just a buzzword; it's a driving force for economic growth, social cohesion, and sustainable development.

Our workplaces are changing rapidly, with organisations redesigning their spaces to be more flexible and hospitable, moving to accommodate hybrid work practices, or simply relocating to downsize. While the reasons for moving are clear, there is often an inconsistent understanding and implementation of change management, which can result in overwhelmed employees, reduced productivity, and the loss of valuable talent.

Africa is currently the world’s second-fastest growing region in terms of economic development and Gross Domestic Product (GDP), according to the World Bank, meaning that there is endless potential and opportunity for organisations to grow and transform on the continent.

Drowning in the business deep? This book is the line you need, packaged in quick, bite-sized reference points. Did you know that over 80% of the world’s oceans have yet to be explored, mapped and observed? Scuba diving is a way to come closer to knowing a fraction more of the intricacies of the sea.

ENTERPRISE PROFILE | KR (Kele Rammopo) is a brand and communication strategist who operates on a freelance basis. KR is currently a member of the Hlumani Trust, a brainchild of Ebony + Ivory. Her competencies include; Brand and Communication Strategies, Research, analysis and reporting, consumer research, brand climate checks and article writing.