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The strategic role of colour in the modern workplace

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Colour is deeply embedded in our national identity. It symbolises inclusion, resilience and the power of difference. South Africa is proudly known as the rainbow nation, reflecting its rich diversity, cultural vibrancy and spirit of unity. This identity appreciates that different colours and combinations carry unique meanings for different people.

Engaging effectively – colours speak louder than words

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From a purely scientific point of view, colour is simply one aspect of an object that is created by the forms or wavelengths of light it reflects or emits. But for us humans, there is so much more to colour than a dry scientific definition. When we see a colour, it triggers a variety of chemical reactions in our brain, leading us to experience an emotional response.

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