Tag: Chief Marketing Officer (CMO)

RevOps - just another term to toss into the business buzzword salad? Maybe not. RevOps, short for Revenue Operations, is an innovative strategic approach geared towards aligning and optimising all revenue-producing functions within an organisation.

Read our exclusive cover story titled RevOps - a game-changing strategy for exponential growth? by Peter Ivanoff, Marketing Director, The Marketing Centre, plus a host of other topical management articles written by professionals, consultants and academics.

The Chief Financial Officer (CFO) role has evolved significantly. No longer is it a hindsight role recording what happened, but it has pivoted to give future-focussed business-critical direction.

Many leading brands find that the operational transformation journey is more challenging, costly, and resource-demanding than expected. Organisations must unify their people, processes, and technology around the common goal of digital excellence to succeed. This is true whether your organisation is made up of multiple entities or functions as a universe of channels reaching out to customers in new and expanding markets.

There is opportunity to reinvent. Less clear is how people’s behaviour and underlying values will change for the long term. COVID-19 has so far changed the experience of being a customer, an employee and a citizen.