Tag: budget

Most small business owners I meet share a similar story. They began with a brilliant idea and invested their energy and capital in building a brand. They fought hard to win their first customers. But somewhere along the way, between juggling sales, operations, HR, marketing and finances, their customers’ voices faded into the background.

Still building campaigns around the same old audience segment? You’re not alone. Most marketers are doing the same. Not because it’s working, but because there hasn’t been a better or easier way to access fresh, high-quality audiences. For too long, audience buying has been fragmented. It has also been expensive and slow to scale. That is exactly what needs to change.

Multitasking comes naturally to you as the owner or manager of a small, growing business. But when it comes to recruitment, many small and medium enterprises (SMEs) feel stretched. Without an internal recruiter or a dedicated HR team, it is difficult to know where to start.

For decades, television was the heavyweight of media spend. If you wanted mass reach, you bought primetime TV. Simple. However, audiences no longer consume video in the same way. The living room screen is still central. Yet, it is now connected, streaming, and personalised. This shift is pulling advertising budgets in a new direction.

We welcome the positive changes announced by National Treasury on 23 July 2025. These changes should assist the country in creating a budget and budget process that is efficient and effective. They aim to address the needs of South Africa, its people and the unique challenges and trade-offs we face.

Nearly half of business leaders have seen an increase in employee turnover after delaying pay rises for professionals and white-collar workers. This is according to our new research. As the economic landscape continues to evolve, I have seen many employers facing difficult financial decisions.

Chasing savings on business travel has become almost automatic for many organisations. With budgets under scrutiny and finance teams laser-focused on spend, booking the cheapest possible fare seems like an easy win.

Connected TV (CTV) isn’t new. It’s simply the next step in how we watch television. For media planners, that shift unlocks bigger budgets, sharper targeting, and more engaged viewers.The media industry loves shiny acronyms. Over-the-Top (OTT), Advertising-based Video on Demand (AVOD), Free Ad-Supported Streaming Television (FAST) – and now CTV. But in the rush to label every shift in viewing habits, we often forget something simple.

Astute property buyers are increasingly viewing pre-approval for home loans as the first step in the purchasing process. This step helps each buyer understand their budget. It also makes their offer more attractive to sellers.

In today’s unpredictable and fast-paced world, achieving financial success requires more than just saving money or investing in the latest trend. A truly secure financial future is built on a holistic approach that integrates various aspects of financial planning.