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CTV is just TV – let’s not overthink it

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Connected TV (CTV) isn’t new. It’s simply the next step in how we watch television. For media planners, that shift unlocks bigger budgets, sharper targeting, and more engaged viewers.The media industry loves shiny acronyms. Over-the-Top (OTT), Advertising-based Video on Demand (AVOD), Free Ad-Supported Streaming Television (FAST) – and now CTV. But in the rush to label every shift in viewing habits, we often forget something simple.

Pre-approval’s impact on buyers – house hunting with confidence

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Astute property buyers are increasingly viewing pre-approval for home loans as the first step in the purchasing process. This step helps each buyer understand their budget. It also makes their offer more attractive to sellers.

What is a holistic financial plan? And why it matters

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In today’s unpredictable and fast-paced world, achieving financial success requires more than just saving money or investing in the latest trend. A truly secure financial future is built on a holistic approach that integrates various aspects of financial planning.

Rand risks and outlook

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As economic and political dynamics shift in 2025, the South African (SA) Rand risks signal that we could be in for a bumpy ride. However, it might not be all downhill. Looking at the major market forces at play, there are top pressures on the Rand in 2025 that will be decisive for the Rand’s performance in the coming year.

The procurement mafia – forgotten influence in the mining industry

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The public understandably believes the construction mafia operates within the traditional construction and built environment sector. However, its influence extends far beyond construction, creating highly negative effects. Criminal elements exploit any industry where they can extort third parties.

Optimising cloud spending

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Chief financial officers (CFOs) know that the cloud can save them money. Yet as they pore over their income statements, many CFOs are concerned to see that their cloud costs are skyrocketing every month.

Frontline workers – shaping engagement strategies

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The experiences of frontline workers are reshaping how companies handle employee engagement, communication and empowerment in a time where work is becoming more dispersed.

Understanding gap cover misconceptions

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Understanding gap cover misconceptions is essential to ensure you make informed decisions about your medical expenses and coverage. Today’s consumers are facing more medical expense shortfalls, co-payments, and sub-limits than ever before. As a result, gap cover has become essential for comprehensive medical cover and protection against unexpected financial burdens.

Proactive cyber threat management – enhancing rapid response

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As cyber attacks grow in frequency and complexity, it is urgent to shift from prevention alone to detection and response. Many businesses still rely on outdated, reactive approaches, even though Managed Detection and Response (MDR) is not a new concept. Without proactive cyber threat management these reactive methods leave organisations vulnerable to sophisticated attacks.

Corporate travel trends 2025

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Just when you thought your travel budget was sorted for 2025, new corporate travel trends data from our Consulting Q3 2024 Business Travel Report might have you reaching for your calculator. Here's why. Business class fares are jumping, and flights are packed. Travel managers are facing tough conversations about rising costs.

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