Tag: BrandEngagement

As fans take the action beyond the stands, Digital Out-Of-Home (DOOH) gives brands a way to become part of the game-day experience. We all love the vibe of game day – everyone in their team jerseys, bars and restaurants pumping, the braai sizzling, the socials going off. Everybody is in a good mood and discussing tactics like they’re Rassie’s best friend. By the time the players walk on the field, the game has already been going on for hours.

Reaching young audiences in South Africa is becoming increasingly complex. Social platforms dominate discovery. However, attention is fragmented, competition is intense, and many brands still operate on outdated assumptions about how younger generations think, spend and engage.