Tag: brand trust

Deepfakes are no longer science fiction. They are a real and growing business risk. We have released our latest white paper, The Surge of Deepfake Cyber Threats. The report uncovers how AI-driven digital impersonations defraud companies, spread disinformation, and compromise brand trust.

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always.

Seasons Greetings, the time for shopping endlessly has come and it is embraced by millions around the world who have been locked down/in for the passed two holiday seasons because of the dreadful pandemic that ravaged the world over. 

As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting ways to communicate and engage with consumers and provide authentic and personalised experiences that demonstrate the value a brand has placed on each customer.

While COVID-19 is certainly not a thing of the past, as a society we appear to be starting to find ways of living with the virus and, for most people at least, taking the necessary precautions to protect ourselves from being infected by it. The same can be said for many businesses.

2020 has been a watershed year for many brands, forcing them to embrace the power of pivoting and quick adaptation. Not doing so was a risk not worth taking. While it presented challenges, 2020 shaped and solidified new forms of communication that brands must be cognisant of, leading into 2021.

The role of brands in society is constantly shifting, but they’re becoming an ever more important part of our lives. This article explores holistic brand building and how to stay true to your principles as you evolve. The role that brands play in society has changed dramatically over the decades.

Whether the Protection of Personal Information (POPI) Act is law or not, data protection compliance has become good business practice, largely because of the reputational and financial risk. Recently, the Information Regulator approached South Africa’s President to issue a commencement date of 1 April 2020 for the remaining provisions of the POPI Act.