Tag: brand purpose

In today’s hyper-digital world, content is everywhere. Brands are producing more than ever before – videos, blogs, reels, emails, podcasts, you name it. Yet the question we need to be asking is: is any of it working? This is a question people ask often. The answer? Not always.

Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are expected to be worth nearly US$584 billion by 2030. Over the last two decades, gaming has also become so much more accessible.

Many entrepreneurs started their businesses with the vision of making a difference in the world. They defined their purpose early on, and very often it wasn’t just about making a profit. However, as businesses mature and new leadership steps in their sense of purpose is lost and they exist purely for the bottom line (profit).

Have you ever had your virtual hand up in an online meeting, ready to make a brilliant suggestion or ask a pertinent question? As time ticks away and a cacophony of voices drown out your chance to shine, you eventually concede to those who are louder and more persistent. 

As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to relook customer engagement. Social media usage soared – both in number of users and amount of time spent on social media platforms.

Brands with purpose rise to the top. However, when employees have no personal purpose or cannot align their purpose to that of the company’s, they become disengaged and disconnected from the business. Do your employees know your business purpose? If yes, do they know how they personally contribute towards that purpose?