Tag: brand experience

In times past, if a product or service worked, you’d pat yourself on the back and move onto the next project. But this simply doesn’t work in the digital age. Today, users want an experience. Gone are the days when creating something clever and functional could pass, if your user experience (UX) isn’t up to scratch, you can expect your product to not only become a white elephant but to receive stinging reviews too.

We recently marked the 10-year milestone of Instagram, a platform that has profoundly shaped and, some might argue, even birthed the concept of influencer marketing that at its core is about fostering authentic relationships and real connections with brands.

Proper online reputation management is a must in today’s ever-evolving digital world and you can very easily make or break your brand in cyberspace. It’s been about 16 years since “Google” was added as a verb to the Oxford English dictionary. It was a significant addition to the lexicon, describing an activity that has come to define what’s now become the most basic method of verifying individuals, brands and organisations.

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.

For over a hundred years, Kodak held a near-monopoly on the manufacture of cameras and photo production. In 2007, the introduction of the digital camera resulted in film camera sales falling to almost zero, which led to the company filing for bankruptcy in January 2012.

Africa is currently the world’s second-fastest growing region in terms of economic development and Gross Domestic Product (GDP), according to the World Bank, meaning that there is endless potential and opportunity for organisations to grow and transform on the continent.

Today’s consumers are more informed than ever about their purchasing decisions. They are constantly connected, constantly searching for information, constantly sharing their brand experiences on social media and constantly demanding that their needs are instantly gratified.