Tag: brand communications

Anyone who has worked in marketing for more than a decade will agree that we’ve entered a Golden Age of information. We know more about our consumers, their transactions, preferences, spending habits, income and demographics than ever before, freely surrendered by the consumers themselves as they shop, bank and socialise online.

Statistics from globally recognised organisations and research institutions – PwC, Harvard & McKinsey – have found that the market for women is continuing to grow at an exponential rate while innovating to this segment still isn’t meeting its unique requirements.