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AI and ethical creative writing

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Like many companies, we grapple with the ethics of using Artificial Intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed so many questions, especially around content generation: can we use AI to produce copy for our clients? Should we? If so, how should we? What should we tell them about using AI, if anything? And why should they pay us to use AI when they can do it themselves – for free?

Equipping business school graduates with “plug & play” skills

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The demand for highly skilled and adaptable professionals has never been greater. As businesses navigate the complexities of the 4th Industrial Revolution (4IR) and the digital era, they require graduates equipped not only with technical expertise but also with the soft skills and innovative mindsets necessary to thrive in this dynamic environment.

Samsung’s Galaxy AI – Revolutionising the Business Smartphone Experience

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In the ever-evolving landscape of technological innovation, Samsung's Galaxy Artificial Intelligence (AI) is emerging as a game-changer, redefining the smartphone experience for business professionals. This article explores how Galaxy AI is revolutionising the user's life at work, in the office, or in their business dealings, focusing on some of the key features that help deliver this.

A virtual PA and a digital artist at your fingertips –...

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Fancy seeing Pope “P. Diddy” Francis in a puffer jacket and King Charles and Queen Camilla rocking some slick moves at their coronation after-party? It’s all in an Artificial Intelligence’s work for today’s clever image-generation bots, which are offering a fun artistic outlet for some while others ponder the ethics of creating deep-fake images from scratch.

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