Tag: Boomtown

There are ads in airports and on aeroplane food trays; over highways and on the airways. There are ads in hospitals, grocery stores and sports stadiums. They adorn walls in video games, they are splashed across cinema screens and voyeuristically gawk at us in public restrooms. Not even our schools or the bottom of pools are safe from calls to action.

Often considered a buzzword, big data can be described as the vast volume of structured and unstructured data which floods business daily. However, it is not the size of the data collection that counts, but rather what you choose to do with it that counts.