Tag: big data

Investors’ appetite across the globe for exchange-traded funds (ETFs) was strong in 2019 and shows little sign of slowing. I share some of the themes and trends that I see ahead in 2020. The tailwind for ETFs going into not only a new year but a new decade couldn’t be stronger. Last year, global ETF assets under management (AUM) surpassed US$6 trillion, and in Europe we broke US$1 trillion in AUM.1 

Terms like 'hyper personalisation' and 'micro moments' are more than just trendy buzzwords. Rather, they are important concepts set to disrupt and define digital marketing in 2020 and beyond. A closer look at these and other trends reveal where marketers need to be spending their time, effort and budget in the year ahead.

With the Digital Revolution in full swing, data is to business what oxygen is to mankind. It is a crucial resource – one that enables companies, especially smaller ventures, to make better business decisions, grow their customer base, keep their competitive edge and secure funding.

Thanks to digitalisation and the effective analysis of data, marketing continues to become more personalised and contextual. In fact, digital technologies enable companies to provide customers with relevant and quality experiences reflective of today’s real-time world. 

With so much hype surrounding new technology such as big data, cloud computing and AI, it is easy to miss the point of integrating them into your business operations: enhancing the performance of employees, and ultimately the business.

Big data is seeing organisations becoming more mindful of aligning their data management practices with newer paradigms such as data lakes, elastic and cluster computing, and real-time data. As such, the cloud provides an environment capable of managing the volume and scale required to do so.

It is almost impossible to keep up with the pace and direction in which business and technology are moving today. Artificial intelligence, automation, blockchain, big data, Internet of Things, the fourth industrial revolution. Who actually knows what any of these concepts mean for their business, much less how to integrate them?

As digital transformation continues to evolve the business landscape, the market remains fiercely competitive for businesses and brands – especially when it comes to customer loyalty and retention. One industry where this rings especially true is aviation, where customers’ requirements for on-demand access to expert airline consultants must be met through a variety of channels when navigating their travel experience.

The digital workplace is one where people, processes, technology, and the company converge to improve business productivity and employee engagement. It's a workplace where employees have the technological tools they need to complete business tasks effortlessly and efficiently.

Big data is that buzzword that explains the growing volume of data encompassing every aspect of human life. It relates to the notion that almost every human action can be quantified and logged in a bank of data that is expanding at an unusual rate.