Tag: B2B
B2B brand focus – defining the next generation of commerce experience
Consumer expectations of online commerce experiences, historically, have primarily been established by B2C interactions. In this ever-integrating arena, B2B players must increasingly look sideways at some well-entrenched B2C behaviours to gain a competitive edge.
The B2B of LinkedIn
South Africa has 6,1 million people using LinkedIn, with 72% of brands relying on it as a marketing tool. This is very relevant in the B2B space, because you could be missing out if you’re not already using LinkedIn for business.
BUSINESS TO BUSINESS MARKETING: A STEP-BY-STEP GUIDE
by Mark Eardley and Charlie Stewart
The way businesses buy from one another has changed profoundly in recent years. Markets have evolved, disruptive technologies have...
Future shape of Africa’s entertainment and media industry
The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).
