Tag: authenticity

Renowned chef Jan Hendrik van der Westhuizen regularly leads select groups of guests on JAN Voyage, a series of extraordinary culinary journeys through France and Italy. In his latest cookbook, JAN Voyage, he invites readers and home cooks to embark on memorable taste explorations.

The term “cultural relevance” is all the buzz. But is it truly culturally relevant when a brand simply hops on the latest meme, references the current big sports moment or issues a token nod to whatever is trending? This approach feels like the brand version of dropping in for a quick photo and then leaving. It is similar to being a cultural tourist, but in a digital context.

A lion’s roar commands attention. No other creature in the animal kingdom can match that roar. It boldly announces an untameable spirit. When a lion roars, it declares, “I am here, I am the king, and this is my territory.” Did you know that you have a “roar” too? You carry a purpose, created intentionally and meaningfully.

When it comes to online searches, these days people and especially younger people, are letting their fingers do the talking on social media platforms such as TikTok, Instagram and YouTube. Brand marketers should be changing their tack to follow these consumers, shifting their chief efforts from website Search Engine Optimisation (SEO), to ensuring their social media is visible online. 

Building authentic workplace connections is so important for creating resilient teams to thrive in today’s dynamic and collaborative workplace. As we emerge from the profound disruptions of the past few years, the need for genuine connections is clear.

With the holidays around the corner, combating holiday tax scams is more important than ever. While it is the season to be jolly, it is also a time for caution in South Africa. During this period, South Africans face a heightened risk of tax scams.

The Harvard Business Review describes the secret of corporate success as "human magic". Unlocking employee potential is a culture where people thrive. This culture allows ambitions, passions and commitments to translate into productivity, results and shared growth.

On a Curriculum Vitae (CV), a person’s personal statement or objective is one of the first things any recruiter will notice. First impressions count and mastering this introductory section is critical to capitalise on any potential job opportunities.

A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.