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The human ‘X-factor’ in AI-driven marketing

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A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach. 

The rise of AI expertise as a new employment trend in...

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As Artificial Intelligence (AI) technology continues to evolve globally, its integration into the South African business landscape is becoming increasingly prominent. Companies across various sectors are leveraging AI to drive efficiencies, optimise operations, and create new revenue streams.

Generative AI transforming ERP systems

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As the hype around artificial intelligence (AI), and more particularly, Generative AI, continues to grow, manufacturers must assess the benefits of adopting this cutting-edge technology into their platforms and processes. Similar to the innovation in cloud technology, the closer AI is to a business’s processes, the more transformative it will be.

Artificial Intelligence can be a thief’s best friend

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Technology is always great when it’s used in an ethical manner. We have a better working environment currently than some of the fore-bearers of the finance ecosystem. With the introduction of artificial intelligence (AI), we have to also consider the risk of fraud.

Telecommunications – AI driving digital transformation for Communication Service Providers (CSPs)

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The telecom industry stands at a critical juncture as it navigates the convergence of emerging technology against a fast-changing business landscape and ever-evolving consumer expectations. Artificial Intelligence (AI) is revolutionising the telecom industry, and we are at the forefront – helping to drive revenue growth by simplifying, modernising and automating Communications Service Providers' (CSPs) business operations.

Reshaping workplace wellness with AI-powered telehealth

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The fusion of technology and healthcare has reshaped how organisations approach employee wellness, and telehealth is at the forefront of this change. Daily, approximately 15% of South African employees miss work, costing businesses between R12 billion and R16 billion a year. What’s more, it's estimated that up to 25% of all employees in South Africa will experience depression or some kind of mental health problem annually.

Technology is making health & safety more attractive to project teams

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Maintaining exceptional health and safety (H&S) standards is integral to the ongoing success of any project in the mining, construction, and engineering, procurement, and construction management (EPCM) industries. However, the time and expenses involved can be discouraging, leading to less effective outcomes.

Using AI & advanced analytics to beat insurance fraud

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Despite higher inflation, interest rates and cost of living, the South African insurances market experienced a revival during the last two years, with the gross written premium across the local insurances market expected to show an annual growth rate of 5.14% from 2024 to 2028 (CAGR 2024-2028), achieving a market volume of US$100.30 billion by 2028.

Unleashing Business Potential with the Samsung Galaxy S24 Ultra

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As I navigate the ever-evolving landscape of digital transformation within various industries, I've come to realise how vital the tools we adopt are to our efficiency, connectivity, and competitiveness. In my experience, the Samsung Galaxy S24 Ultra epitomises the kind of transformational tool that transcends its basic function as a smartphone to become a cornerstone for innovative business practices.

AI & ‘phygital’ experiences re-set to reshape the customer journey

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With brands recognising the power of conversations, AI-driven solutions, and phygital experiences, consumers can anticipate more personalised, seamless, and satisfying engagements with businesses this year. As technological innovations continue to shape the business landscape, 2024 is poised to be a transformative year for customer experience (CX).

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