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Mission focus – does AI enable strategy or create distraction?

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Artificial Intelligence (AI) has moved quickly from novelty to everyday business infrastructure. It now sits inside email platforms, document systems, customer service channels, finance tools and analytics environments, influencing how decisions are prepared and how work gets done.

BusinessBrief August/September 2026 edition is now available!

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Read our exclusive cover story titled Mission focus – does AI enable strategy or create distraction? by Steven Ambrose, CEO, Strategy Worx Consulting, plus a host of other topical management articles written by professionals, consultants and academics.

AI success hinges on strategy, skills and organisational maturity

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Organisations often rush into Artificial Intelligence (AI) without a clear strategy or the right internal capability. As a result, they risk overpromising, underdelivering, and damaging their credibility in the market. These risks undermine long-term AI success and weaken stakeholder confidence.

Prosus Reports Strong Interim Results for the Six Months Ended 30...

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Prosus N.V. has delivered a strong set of interim results for the six months to 30 September 2025, driven by double-digit revenue growth, accelerated profitability, and disciplined capital allocation. The group continues to build on its AI-first strategy, expanding its regional lifestyle ecommerce ecosystems across Latin America (LatAm), Europe, and India.

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