Tag: advertising campaign

There are ads in airports and on aeroplane food trays; over highways and on the airways. There are ads in hospitals, grocery stores and sports stadiums. They adorn walls in video games, they are splashed across cinema screens and voyeuristically gawk at us in public restrooms. Not even our schools or the bottom of pools are safe from calls to action.

Brands with purpose rise to the top. However, when employees have no personal purpose or cannot align their purpose to that of the company’s, they become disengaged and disconnected from the business. Do your employees know your business purpose? If yes, do they know how they personally contribute towards that purpose?