Tag: Accenture Song

The South African automotive landscape is clearly evolving, not only through technology or electrification, but in the mindset of the customer behind the purchase. The modern buyer is moving away from a transactional interaction and toward a more personal, purpose-driven relationship with mobility. They are not just shopping for a vehicle; they are choosing a brand that understands their life, their pressures and their aspirations.

Following several years of constant global instability, people are gaining greater access to emerging technologies - including Artificial Intelligence (AI), web3, and tokenisation - advancing the next generation of creativity, community and data privacy.

On-demand online grocery shopping – like many other e-commerce categories – has become intertwined in everyday life. From fashion apparel and entertainment to more unconventional categories such as social enterprise, consumers are shifting from bricks to clicks, lending to growth in local e-commerce market.

Many are turning to technology in hopes that a new digital approach will reshape their operations and keep them a step ahead of their competitors. But while over 95% of executives (in our recent survey) are accelerating their transformation, an astounding 97% of them acknowledge that, at best, this effort allows them to keep pace but will not on its own help them create new growth.

Once brushed off as an imaginary world, today's metaverse is no longer just a fantasy but a space ripe with potential. The global metaverse market is expected to increase to USD 678.8 billion by 2030, with the Asia Pacific (APAC) region rising as a bright spot. The reason for this growth is apparent – the technology upon which the metaverse is built is quickly adopted, and features such as non-fungible tokens (NFTs), blockchain and decentralised autonomous organisations (DAOs) have crept into mainstream consciousness.

The fact that 57% of marketing executives admit they often don’t have the data to understand customers or anticipate their needs is an existential problem. No matter the industry, customer data and insights are vital to helping deliver meaningful experiences, create strong engagement and achieve customer satisfaction.