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Home Tags 2019 Generation Next Brand Preference and Lifestyle

Tag: 2019 Generation Next Brand Preference and Lifestyle

Tech-wise, savvy SA youths have definite brand expectations

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Most of South Africa’s corporate marketers are bypassing the youth market, a 46% slice of today’s consumers who, although they may not yet have the buying power of their parents, are key decision makers when it comes to identifying trends, promoting brands and ultimately influence the majority of household buying decisions.

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