Tag: WhatsApp

Traditional marketing channels such as call centres, SMSs and emails are being put on mute by consumers. Many people feel fatigued by the constant and incessant marketing spam they experience every day. There is no logical reason for businesses to continue hammering the dead horse of traditional marketing channels.

Artificial intelligence (AI) risks for children encompass privacy concerns, over-trust, misinformation and psychological effects, highlighting the need for careful oversight. It is challenging to maximise AI’s benefits for children’s education and growth while ensuring their privacy, healthy development and well-being.

Simplifying customer interactions can lead to happier, more loyal customers. There is more choice than ever before, meaning customers are not forced to endure a customer experience (CX) that is characterised by clutter or unnecessary friction. We’ve all experienced difficult customer experiences. Just recently, I opted to use WhatsApp to engage with a business but was channelled back and forth between channels to ultimately accept that I was number 200-odd in the voice queue.

It is vital for employees to understand how to conduct themselves during dawn raids or interactions with regulators. Failure to do so may result in significant consequences for the employer. The European Commission recently fined a European company after a senior employee deleted private WhatsApp messages during a dawn raid pertaining to a competition law violation.

In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp business app and WhatsApp business platform (API).

Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s understandable that they attract criticism from consumers, regulators and businesses for everything from how they manage fake news and hate speech to their stance on data privacy.