Tag: website traffic

Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media.

With Black Friday around the corner, South African retailers are gearing up for one of the busiest shopping days of the year. Unfortunately, most are ignoring a vital element in ensuring they are ready for the influx of shoppers. Black Friday and Cyber Monday have become staples of the South African calendar, with shoppers spending billions of Rands on deals.

“He has all the attention span of a goldfish!” For ages, goldfish – known for their nine-second attention spans – have been used as a not-so-kind metaphor to describe someone who has a limited ability to focus on something at any given time.

Are you planning a digital marketing campaign but have no idea how to kick it off? It’s simple: start by deciding on the one big, powerful message you want to drive home, using digital platforms accessed on anything from tablets to smartwatches, and reaching people in their own digital spaces.

You’ve built a website for your small business, and you’re justifiably proud of how professional it looks, how well it tells your brand story, and how wonderfully it showcases your products and services. Now, the next step is to get as many people as possible to visit it so that you can start engaging with them and grow your business.

Companies can become more profitable through website audits, it enables them to discover new revenue opportunities, uncover the most profitable areas of search and also shows their online presence profitability. Digital marketing should always start with an audit, it could benefit any business aiming to increase its online presence.