Tag: Webfluential
The human ‘X-factor’ in AI-driven marketing
A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into this new terrain, our initial apprehension gave way to a profound realisation: AI wasn’t here to replace us; it was here to enhance our capabilities and extend our reach.
The three apples that changed our world
Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve's fateful bite, symbolising our innate temptation for social status. Then came Newton's apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs' Apple, putting a powerful handheld window to the world in our palms - allowing us to seamlessly connect, purchase, and share our lifestyles like never before.
The Great Resignation – a reality in South Africa, just different
New research by International Workplace Group (IWG) reveals that hybrid working is the most sought-after benefit for job seekers and as important as financial benefits. The term 'Great Resignation', coined in May 2021 by Anthony Klotz, a professor of management at Mays Business School, describes a swell of voluntary resignations amid the COVID-19 pandemic
The great resignation has landed on SA shores
The great resignation, a term coined by psychologist Anthony Klotz, is a post-pandemic movement that saw a wave of resignations take hold across the United States (US) and other parts of the world. In 2021 alone, more than a quarter of America’s total workforce resigned from their jobs.
