Tag: web traffic data
Accelerating towards Africa’s digital future
COVID-19 has impacted the globe in unimaginable ways. While all industries and sectors have been altered to varying degrees Africa’s Technology, Media, and Telecom (TMT) sector has for the most part seen a boon because of the pandemic.
Common mistakes marketers make in attributing conversions
Marketers know that a customer’s journey from their first exposure to the brand to a conversion event will generally involve a number of touchpoints along the way. The trick is to be able to understand the role that each of these channels and touchpoints played in the desired outcome of the customer making a final purchase.
