Tag: Vivashan Muthan

Digitalisation has brought, and continues to bring, sweeping advancements in how companies go to market and how customers engage with brands. Agentic AI is now poised to disrupt even these developments. As a result, organisations are scrambling to invest in the "next big thing" because they fear being left behind. However, history shows that when speed becomes associated with winning, companies often blur the line between operational effectiveness and strategy.